The ceiling fan, a common household appliance, has a long life and its sales are growing at 10% per year. By 2020, more than 70% of the stock of fans will have been added from between now and 2020. Therefore, it is important that this new stock be efficient. Analysis shows that with a small additional cost of about Rs. 50, it is possible to produce super-efficient (SE) fans with much less power consumption compared to standard fans today. The pay-back period of this additional cost is less than one year while the energy savings would last for 15-20 years.